VDAT Women Fashions
A Sophisticated Identity for a Modern Women’s Fashion Label
Overview
VDAT is a contemporary fashion brand that celebrates feminine strength and elegance. Designed for the modern woman, VDAT blends minimalism with confidence, softness with structure and needed a visual identity to reflect just that.
The challenge was to create a branding system that works across retail, digital, and packaging, while still feeling personal, stylish, and empowering.
Creative Direction
The VDAT logo is designed with refined curves and strong verticals, merging classic typography with a subtle silhouette of a woman embedded within the “a,” symbolizing the heart of the brand: women.
Visual Meaning:
The silhouette represents confidence and femininity
The serif styling adds a timeless and luxurious touch
A fluid, modern arrangement makes it suitable for both upscale and everyday fashion
Design Language
VDAT’s visual identity draws from a palette and typographic system that together reflect the brand’s effortless femininity and confident charm.
Color Palette – Soft Strength & Elegance:
Muted Terracotta (#A5533E): Warmth, femininity, and grounded strength
Matte Black (#1E1E1E): Timeless contrast and sophistication
Cream Beige (#F6EEE6): Gentle minimalism and natural softness
Dusty Blush (#D6B6A3): Subtle warmth for lifestyle harmony
These tones create a versatile foundation across print, packaging, digital, and in-store experiences — calm, graceful, and unmistakably feminine.
Typography – Refined & Feminine:
Playfair Display: A modern serif with soft curves and editorial elegance, ideal for headlines and logo use
Libre Baskerville: A classic, highly legible serif suited for product copy and long-form content
Together, they blend high-end fashion tone with a modern boutique feel, ensuring the brand voice is both stylish and sincere.
Final Thoughts
The VDAT brand identity is a balance of story and style, combining thoughtful logo design, earthy elegance, and scalable brand presence. It’s built to grow, adapt, and most importantly, connect with women who value grace in every thread.
Because style isn’t shouted - it’s worn beautifully.
Next Project
Get a sneak peek at what’s coming next—innovation in the making
