

Hi, I'm Thoufik!
I’m a product designer crafting digital experiences that feel intuitive, thoughtful, and built to connect.
About Me
My journey started when I was a kid in school, drawn to design before I even knew what it was called. I used to customize notebooks, sketch logos, and pay close attention to visual details most people didn’t notice. That curiosity followed me through the years and slowly grew into something more intentional.
In college, I became the go-to designer among my peers. I worked on posters, event branding, and digital assets for clubs and student initiatives. I taught myself the tools, studied design systems, and improved by creating as much as I could. Being self-taught has shaped my approach. It’s made me resourceful, observant, and intentional with every decision I make. Since then, I’ve worked with clients and growing brands on websites, product interfaces, and identity systems, always with a focus on clarity, emotion, and function.
Design, for me, is about more than aesthetics. It’s about solving problems, telling stories, and creating experiences that connect with real people.
My journey started when I was a kid in school, drawn to design before I even knew what it was called. I used to customize notebooks, sketch logos, and pay close attention to visual details most people didn’t notice. That curiosity followed me through the years and slowly grew into something more intentional.
In college, I became the go-to designer among my peers. I worked on posters, event branding, and digital assets for clubs and student initiatives. I taught myself the tools, studied design systems, and improved by creating as much as I could. Being self-taught has shaped my approach. It’s made me resourceful, observant, and intentional with every decision I make. Since then, I’ve worked with clients and growing brands on websites, product interfaces, and identity systems, always with a focus on clarity, emotion, and function.
Design, for me, is about more than aesthetics. It’s about solving problems, telling stories, and creating experiences that connect with real people.
About Me
My journey started when I was a kid in school, drawn to design before I even knew what it was called. I used to customize notebooks, sketch logos, and pay close attention to visual details most people didn’t notice. That curiosity followed me through the years and slowly grew into something more intentional.
In college, I became the go-to designer among my peers. I worked on posters, event branding, and digital assets for clubs and student initiatives. I taught myself the tools, studied design systems, and improved by creating as much as I could. Being self-taught has shaped my approach. It’s made me resourceful, observant, and intentional with every decision I make. Since then, I’ve worked with clients and growing brands on websites, product interfaces, and identity systems, always with a focus on clarity, emotion, and function.
Design, for me, is about more than aesthetics. It’s about solving problems, telling stories, and creating experiences that connect with real people.
Experience
SAP AI Product Specialist - ERPROOTS
SAP AI Product Specialist - ERPROOTS
2024 - Present
2024 - Present
Developed SAP AI workflows and products. Crafted dashboards, pitch decks and worked on enhancement of the UX of products.
Developed SAP AI workflows and products. Crafted dashboards, pitch decks and worked on enhancement of the UX of products.
Freelance Designer
Freelance Designer
2019 - Present
2019 - Present
Completed 20+ projects across web, UI, and branding identities. Delivered clean, functional, user-focused design.
Completed 20+ projects across web, UI, and branding identities. Delivered clean, functional, user-focused design.
Creative Head - SecuQR
Creative Head - SecuQR
2024 - 2025
2024 - 2025
Owned design from concept to launch, delivering consistent storytelling across decks, websites, and mobile app.
Owned design from concept to launch, delivering consistent storytelling across decks, websites, and mobile app.
Branding Manager - GCT, Coimbatore
Branding Manager - GCT, Coimbatore
2020 - 2024
2020 - 2024
Created visual assets for events and student organizations. Strengthened design across campus touchpoints.
Created visual assets for events and student organizations. Strengthened design across campus touchpoints.
UI/UX Designer - TinaRosaio
UI/UX Designer - TinaRosaio
2022-2023
2022-2023
Designed the visual identity and customized shopping website for a leading cinema fashion designer, delivering a refined, responsive user experience.
Designed the visual identity and customized shopping website for a leading cinema fashion designer, delivering a refined, responsive user experience.
Experience
AI Product Specialist - ERPROOTS
2024 - Present
Developed SAP AI workflows and products. Crafted dashboards, pitch decks and worked on enhancement of the UX of products.
Freelance Designer
2019 - Present
Completed 20+ projects across web, UI, and branding identities. Delivered clean, functional, user-focused design.
Creative Head - SecuQR
2024 - 2025
Owned design from concept to launch, delivering consistent storytelling across decks, websites, and mobile app.
Branding Manager - GCT, Coimbatore
2020 - 2024
Created visual assets for events and student organizations. Strengthened design across campus touchpoints.
UI/UX Designer - TinaRosaio
2022-2023
Designed the visual identity and customized shopping website for a leading cinema fashion designer, delivering a refined, responsive user experience.
Bring Ideas to Life
Tell me what you’re building. I usually reply within a few hours.
Crafted by Thoufik Abdullah