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Jax

Hi, I'm Thoufik!

I’m a product designer crafting digital experiences that feel intuitive, thoughtful, and built to connect.

About Me

My journey started when I was a kid in school, drawn to design before I even knew what it was called. I used to customize notebooks, sketch logos, and pay close attention to visual details most people didn’t notice. That curiosity followed me through the years and slowly grew into something more intentional.

In college, I became the go-to designer among my peers. I worked on posters, event branding, and digital assets for clubs and student initiatives. I taught myself the tools, studied design systems, and improved by creating as much as I could. Being self-taught has shaped my approach. It’s made me resourceful, observant, and intentional with every decision I make. Since then, I’ve worked with clients and growing brands on websites, product interfaces, and identity systems, always with a focus on clarity, emotion, and function.

Design, for me, is about more than aesthetics. It’s about solving problems, telling stories, and creating experiences that connect with real people.

My journey started when I was a kid in school, drawn to design before I even knew what it was called. I used to customize notebooks, sketch logos, and pay close attention to visual details most people didn’t notice. That curiosity followed me through the years and slowly grew into something more intentional.

In college, I became the go-to designer among my peers. I worked on posters, event branding, and digital assets for clubs and student initiatives. I taught myself the tools, studied design systems, and improved by creating as much as I could. Being self-taught has shaped my approach. It’s made me resourceful, observant, and intentional with every decision I make. Since then, I’ve worked with clients and growing brands on websites, product interfaces, and identity systems, always with a focus on clarity, emotion, and function.

Design, for me, is about more than aesthetics. It’s about solving problems, telling stories, and creating experiences that connect with real people.

About Me

My journey started when I was a kid in school, drawn to design before I even knew what it was called. I used to customize notebooks, sketch logos, and pay close attention to visual details most people didn’t notice. That curiosity followed me through the years and slowly grew into something more intentional.

In college, I became the go-to designer among my peers. I worked on posters, event branding, and digital assets for clubs and student initiatives. I taught myself the tools, studied design systems, and improved by creating as much as I could. Being self-taught has shaped my approach. It’s made me resourceful, observant, and intentional with every decision I make. Since then, I’ve worked with clients and growing brands on websites, product interfaces, and identity systems, always with a focus on clarity, emotion, and function.


Design, for me, is about more than aesthetics. It’s about solving problems, telling stories, and creating experiences that connect with real people.

Experience

SAP AI Product Specialist - ERPROOTS

SAP AI Product Specialist - ERPROOTS

2024 - Present

2024 - Present

Developed SAP AI workflows and products. Crafted dashboards, pitch decks and worked on enhancement of the UX of products.

Developed SAP AI workflows and products. Crafted dashboards, pitch decks and worked on enhancement of the UX of products.

Freelance Designer

Freelance Designer

2019 - Present

2019 - Present

Completed 20+ projects across web, UI, and branding identities. Delivered clean, functional, user-focused design.

Completed 20+ projects across web, UI, and branding identities. Delivered clean, functional, user-focused design.

Creative Head - SecuQR

Creative Head - SecuQR

2024 - 2025

2024 - 2025

Owned design from concept to launch, delivering consistent storytelling across decks, websites, and mobile app.

Owned design from concept to launch, delivering consistent storytelling across decks, websites, and mobile app.

Branding Manager - GCT, Coimbatore

Branding Manager - GCT, Coimbatore

2020 - 2024

2020 - 2024

Created visual assets for events and student organizations. Strengthened design across campus touchpoints.

Created visual assets for events and student organizations. Strengthened design across campus touchpoints.

UI/UX Designer - TinaRosaio

UI/UX Designer - TinaRosaio

2022-2023

2022-2023

Designed the visual identity and customized shopping website for a leading cinema fashion designer, delivering a refined, responsive user experience.

Designed the visual identity and customized shopping website for a leading cinema fashion designer, delivering a refined, responsive user experience.

Experience

AI Product Specialist - ERPROOTS

2024 - Present

Developed SAP AI workflows and products. Crafted dashboards, pitch decks and worked on enhancement of the UX of products.

Freelance Designer

2019 - Present

Completed 20+ projects across web, UI, and branding identities. Delivered clean, functional, user-focused design.

Creative Head - SecuQR

2024 - 2025

Owned design from concept to launch, delivering consistent storytelling across decks, websites, and mobile app.

Branding Manager - GCT, Coimbatore

2020 - 2024

Created visual assets for events and student organizations. Strengthened design across campus touchpoints.

UI/UX Designer - TinaRosaio

2022-2023

Designed the visual identity and customized shopping website for a leading cinema fashion designer, delivering a refined, responsive user experience.

Contact
Contact
Contact

Bring Ideas to Life

Tell me what you’re building. I usually reply within a few hours.

Crafted by Thoufik Abdullah