Unavu Box
A Fresh Identity for a Smarter Food Experience
Overview
Unavu Box is a modern food-tech brand redefining daily meal delivery through sustainability, simplicity, and speed. The brand name, drawn from the Tamil word "Unavu" meaning food, roots the identity in cultural familiarity while scaling it for a digital-first world.
The goal is to design a brand that feels clean, trustworthy, scalable — and instantly recognizable on streets, screens, and packaging.
Creative Direction
The Unavu Box identity is designed to be clean, culturally intuitive, and instantly recognizable across delivery gear, app icons, and packaging. The logo combines visual symbolism with functional clarity, reflecting the brand’s smart, everyday approach to meal delivery.
Letter U: Represents a container, capturing idea of a neatly packed meal box
Fork: A universal symbol of food, suggesting convenience and everyday utility
Tiffin Tray: The split layout reflects traditional Indian meal trays with organized portions
This visual system creates a bold yet friendly monogram — a mark that’s memorable, meaningful, and built to scale effortlessly across brand touchpoints.
Design Language
Unavu Box’s identity is designed for visibility, freshness, and function built to be recognizable on everything from mobile apps to backpacks.
Color Palette – Fresh, Clean, and Energetic:
Fresh Green (#4CAF50): Health, freshness, and sustainability
Bright White (#FFFFFF): Clean contrast and digital clarity
Charcoal Gray (for contrast): Functional tone used in app and packaging contexts
The brand uses bold contrast and high legibility to ensure strong presence on both physical and digital surfaces, from food containers to app icons.
Typography – Friendly & Functional:
Montserrat: Rounded, modern, and built for bold impact
Roboto: Neutral, system-friendly, perfect for app UI and legible print
This type system ensures that Unavu Box feels both familiar and system-ready across platforms.
Final Thoughts
Unavu Box is not just a food brand - it’s a lifestyle system designed for simplicity, speed, and smart eating. The identity bridges utility and culture with a logo system that can carry the brand, from dinner plates to doorstep deliveries.
Good food deserves a smart delivery. Unavu Box makes it happen.
Next Project
Get a sneak peek at what’s coming next—innovation in the making
