Personal Branding
A logo for myself - Thoufik Abdullah
Overview
Thoufik Abdullah is a multidisciplinary designer and UI/UX specialist known for crafting seamless digital experiences. The goal was to build a cohesive personal brand system that not only reflects his creative philosophy but also helps him stand out in a competitive digital space.
Objective
Create a distinctive, memorable logo mark rooted in design thinking
Build a scalable visual identity usable across platforms: web, print, and social
Develop a modern personal portfolio website
Express Thoufik’s core design values — clarity, simplicity, innovation
Brand System
Logo Mark:
A stylized monogram "T" intertwining with an "F"
Inspired by flow, paths, and systems — reflecting UX thinking
Color Palette:
Vibrant Green–Blue Gradient: Creative growth and innovation
Soft neutrals: Balanced background across digital and print
Typography:
Primary: Satoshi – Bold, modern, perfect for headlines
Secondary: Inter – Neutral and versatile for body copy
Visual System:
Rounded elements, linear geometry, motion-inspired patterns
Used across mockups, portfolio, and social media templates
Brand in Action
Thoufik’s logo was implemented across all touchpoints consistently. The logo reflects his digital energy while the portfolio design enables clarity of work and skills.
Used in web design proposals and social medias
Present in live portfolio (desktop & mobile)
Final Thoughts
Designing my personal brand was more than just creating a logo it was about capturing who I am as a designer. I wanted something that spoke for me before I even introduced myself. From the fluid logomark to the clean UI and subtle grid work, every detail was intentional.
This identity isn’t just visual, it reflects how I think, how I solve, and how I design.
Next Project
Get a sneak peek at what’s coming next—innovation in the making
