The Auto Kid
A passionate social media page for automobile enthusiasts
Overview
The Auto Kid is a content-first automotive brand born on social media, created for car lovers who thrive on speed, design, and culture. It represents a new generation of gearheads who blend street style with motorsport obsession.
The goal was to craft a brand that feels energetic, modern, and deeply connected to car culture, something that stands out as a sticker on a car, a patch on a cap, or a profile pic on Instagram.
Creative Direction
The identity is built with rhythm and road relevance. The three vertical bars symbolize race track lanes - bold, direct, and full of motion. They also echo the markings you'd find on a highway or pit lane, grounding the brand in the world of speed and street culture.
3 parallel lines = race track, motion, road presence
Bold lowercase font = youthful, confident, modern
Stacked layout = strong impact across screens, merch, and vehicle branding
Designed to scale, the logo holds its presence whether on a cap, a car, or a profile icon always recognizable, always moving.
Design Language
The visual style is high-contrast, high-visibility matching the adrenaline-fueled culture of automotive enthusiasts.
Color Palette – Bold & Urban:
Asphalt Black (#0D0D0D): Power, depth, and performance
Racing Yellow (#FFCC00): Energy, visibility, and youth
White (#FFFFFF): Clean contrast for digital and print use
These colors create immediate recall while feeling edgy and streetwear-ready.
Typography – Clean & Charged:
Satoshi: Bold and strong primary font, built to hold visual weight
Space Grotesk: Used for supporting text across social posts and website content
The type system keeps the tone bold, informal, and razor sharp.
Final Thoughts
The Auto Kid isn’t just a brand, it’s a flag for the new generation of car lovers. Loud graphics. Strong colors. Purposeful type. Whether on a hoodie or a hood, it’s made to be seen and shared.
Born on the road. Raised on the timeline. Driven by passion.
Next Project
Get a sneak peek at what’s coming next—innovation in the making
