SecuQR
A Website for Smart QR-Based Brand Protection
Overview
SecuQR is a blockchain-powered anti-counterfeit platform that locks out fakes and restores trust between brands and consumers. As the brand scaled, its website needed a transformation one that reflected its cutting-edge technology and made its complex proposition clear to both technical and non-technical users.
This redesign brings simplicity, clarity, and credibility to the forefront, all while enhancing user engagement and product understanding.
Design Language
SecuQR’s visual identity draws from a modern color system and precise typographic pairing that reflect the brand’s core values: security, clarity, and technological trust.
Color Palette – Clean, Secure & Scalable:
Teal (#17BFBF): Freshness, trust, and digital clarity
Navy Blue (#284B76): Depth, reliability, and professionalism
Bright Green (#2BC64D): Action, verification, and success
Neutral White (#FFFFFF): Clean space and legibility across UI and print
Typography – Functional & Modern:
General Sans: A geometric sans-serif with subtle warmth, used for headings, logos, and hero sections
Inter: A clean, screen-optimized font ideal for body content, labels, and UI components
Iconography – Minimal & Meaningful:
Simple line icons, rounded cards, and spacious layouts for clarity and ease of use across devices.
Homepage - The First Impression
We began by positioning SecuQR as a statement brand - with bold typography and a direct message in the hero. The site uses motion-free hierarchy to guide the user, starting with what, then why, and finally how to act.
Key Enhancements:
Direct, declarative messaging
Dual CTA options: “How It Works” and “Get a Demo”
Clean gradients and trust-focused color palette
Sectioned trust tags and feature icons
Blog Hub - Educating a Market in Crisis
The content hub frames SecuQR not just as a product, but a voice in the anti-counterfeit space. Tabs by category (Pharma, FMCG, Electronics, etc.) position it as a thought leader with market awareness.
UX Goal: Clean filters, generous spacing, and scroll comfort for in-depth readers.
Team Page - Meet the Makers
Trust begins with transparency. The SecuQR team page introduces the leadership and development team through a clean, modern layout that emphasizes professionalism and credibility. Each profile includes clear titles and LinkedIn links, allowing visitors to connect with the minds driving the platform’s innovation.
Next Project
Get a sneak peek at what’s coming next—innovation in the making
