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Daat Daily

Grocery & Expense Tracking App Design

Client

Daat Daily

Client

VDAT Fashions

Client

Daat Daily

Service

Mobile App

Service

Mobile App

Date

March, 2020

Date

March, 2020

Overview

Daat Daily is a mobile-first productivity app designed to simplify everyday living by integrating grocery management, expense tracking, bill reminders, and personal task lists into one seamless interface. Built for modern households and individuals, the app brings clarity to the chaos of daily planning.

Objective

  • To create a clean, intuitive app that simplifies everyday grocery management and expense tracking.

  • To reduce mental load by unifying groceries, daily spending, bill reminders, and to-do tasks in a single user-friendly mobile interface.

  • To Design for users of all ages, from budget-conscious individuals to homemakers and students, the app makes daily planning smarter, not harder.

Design Language

Color Palette:


  • Soft Green (#A8D5BA) – Represents growth and financial wellness.

  • Light Gray (#F5F5F5) – Provides a neutral background for content.

  • Deep Blue (#4A90E2) – Highlights actionable items and important information.


Typography:


  • Montserrat: Clean and modern sans-serif for clear hierarchy.

  • Open Sans: Highly readable font for longer text entries.


Iconography

Simple line icons representing categories like fruits, vegetables, dairy, etc.

Consistent style to maintain visual harmony throughout the app.

Research & Insights

User Interviews and competitor studies highlighted the following:


Core Pain Points:


  • People forget what they already have at home.

  • Users struggle to track small, frequent purchases.

  • Most budget apps feel too complicated or too formal.


Key Observations:


  • Users want everything in one place: groceries, money, reminders.

  • They prioritize speed, simplicity, and visual clarity.


Persona Focus:


  • Busy working professionals

  • Household planners/home managers

  • Students/new earners trying to budget

Grocery Manager

  • Intuitive interface for users to add, edit, and delete grocery items

  • Categorization and sorting options for easy navigation and quick access

  • Notification to remind the available stock to avoid shortages and ensure timely replenishment

Expense Tracker

  • Visualized and categorized the expenses based on colors, providing an easily way to understand for any people group

  • Customizable budget setting and tracking to help users manage their spending

  • Expense categorization for insightful spending analysis

Bill Management

  • Centralized page to manage and set reminder to each bill at one place

  • Push notifications and reminders to ensure timely payments and avoid late fees

  • Easy sorting of bills and set priorities for the essential bills

To-Do Tasks

  • User-friendly to-do list with priority and due date settings

  • Reminders and notifications to keep users on track with their tasks and errands

  • Seamless integration with device calendars for better task management

Final Outcome

Daat Daily delivered a holistic household assistant experience, combining intuitive UI, powerful features, and a touch of visual delight. The app provides mental relief for planners and budgeters, making daily living more structured and stress-free.

Next Project

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